EARNINGS DATA TO GUIDE INVESTORS

       Investors will get some guidance about the economy this week from data issued not by the government but by big retailers in the form of third-quarter earnings reports.
       The financial markets are still trying to get a sense of whether consumers, while worried about unemployment, are nonetheless willing to spend, especially as the holiday seaspend, especially as the holiday season approaches. Retailers' earnings reports and outlooks for the future sould give them clues about the economic recovery. Investors will also get a first look at on consumer sentiment during November.
       "For this economy to really come back, we have to depend on the consumer," said Yu-Dee Chang, principal of ACE Investment Strategists.
       The greatest obstacle to increased consumer spending is unemployment. And it's not only the unemployed who aren't spending, it's also those who are afraid of losing their jobs.
       Investors did find some positives in the Labour Department's largely bleak October employment report on Friday. While the government said unemployment has risen above 10 per cent for the first time since 1983, the market managed a modest advance as investors theorised that the weak labour market would mean the Federal Reserve will keep interest rates low for some time.
       Still, while traders ultimately didn't panic about the jobs data, they do know that the report could bode poorly for consumer spending, the largest component of the nation's economic acctivity.
       Retailers' monthly sales reports released on Thursday showed shoppers were still were not splurging as unemployment climbed and credit remained tight. And the Fed said consumers borrowed less for a record eight straight month in September.
       "Consumers aren't going to spend as much if they are worried about their jobs," said Ray Harrison Financial Group in Citrus Heights, California.
       A hesitant consumer is particularly troubling heading into the holiday shopping season, and economists say longer term, stronger consumer spending will be necessary to sustain a recovery.
       Analysts say, however, that some retailers may be the beneficiaries of consumers' continuing caution, which has made many of them migrate to the lowest-priced stores.
       "People will still spend," Harrison said. "They will just adjust where they spend."
       Wal-Mart Stores, America's biggest retailer, has seen an influx of price-conscious shoppers and is expected to announce higher third-quarter earnings, on Thursday.
       Last month, the discount retailer said it expects sales to grow this year and increase at a faster pace next year.
       Other retailers, including teen retailer Abercrombic & Fitch, and department stores Macy's and JC Penney are also due to report earnings this week. Wall Street will want to know if the companies actually made money from higher sales, not because of cost cutting.
       An uptick in spending will give the markets an added boost of confidence, said peter Worden, co-founder of FreeStockcharts.com.
       "When the holidays are actually here, people do tend to rationalise," Worden said. "They say, 'well, Christmas only comes once a year,' and then they go spend."
       Meanwhile, the market will get another reading on Friday on consumers' mind-set. The Reuters/University of Michigan consumer sentiment index is expected to rise to 72.0 in the early part of November from 70.6 in October, according to economists' estimates.
       Mixed economic data in recent weeks have made it difficult for investors to get a sense of where the economy is headed.
       While the market often jumps at good news, investors can't shake off fears that the economy won't be able to maintain the 3.5 per cent annual pace of growth seen in the third quarter as government stimulus programmes wind down.
       "Investors are going to have to take emotion out of this market if we are going to have a recovery," Harrison said. "The underlining is still there. The economy is improving.